Sisters Road Safety Campaign Given Green Light
Blackburn with Darwen Borough Council recently launched a road safety campaign during road safety awareness month to remind pedestrians and motorists to stay safe on the roads.
Sisters Zainab and Saffiya Hanslod, who are part of the One Voice Blackburn’s West End Girls (WEGs) designed the winning poster.
Earlier in the year a group of our WEGs were visited by Social Sense, an award-winning marketing agency to find out how safe young people feel travelling on a daily basis.
The group created and presented campaigns to raise awareness on the growing issue of death and injury on the roads, due to a vast amount of people not following the rules.
The designs created by the young people were brought to life with the design team from Social Sense. Zainab and Saffiya’s Be Aware, Stay Aware artwork was selected as a finalist amongst other designs that were created by young people across the borough.
After an open vote system to young people across the borough Zainab and Saffiya’s poster was voted as the best design to send out a clear message to the community.
Zainab Hanslod stated, “I was so happy to hear that our poster was the winning design for the campaign. Saffiya and I are very passionate about road safety as we walk to many destinations on a daily basis. The safety of our town is a priority, and we are glad to portray such as strong message and raise awareness through our poster.”
The campaign highlights a strong message to the public on the dos and don’ts of the road including warning messages to drivers including sticking to the speed limit, not drinking and driving and staying off your phone when behind the wheel. The poster will feature throughout November as part of Road Safety Awareness month.
Keep a look out for the campaign on bus stops, billboards, and posters across Blackburn and Darwen.